Download and print the Personal Branding Canvas PDF file

Design, understand and improve your Personal Brand, even without advanced Marketing background.

Personal Branding Canvas is the easy and practical visual framework that helps you clearly discover why and for whom you are special and how to let them know it.

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Fast

Fast

A visual approach based on modern trends as Design Thinking and Lean Startup, it’s the fastest and most effective way to develop your Personal Brand.

Easy

Easy

Clearly shows how to identify your unique promise of value, make the proper Audience aware of it and create therefore more value for yourself.

Clear

Clear

With 9 intuitive blocks and many incisive questions, it helps you to get the big picture sooner and to clearly discover where you need to innovate.

For your Brand

For you willing to quickly discover or re-invent your Personal Brand
  • ✓ no obscure theories and technical slang
  • ✓ more awareness in
  • ✓ no expensive research and data required
For artists, professionals, lawyers, doctors, dentists, entrepreneurs, startuppers, managers, students, politicians, celebrities, influencers, bloggers, etc.

For your Clients

For you, personal empowerment practitioner, contributing to others professional success:
  • ✓ clarify clients goals sooner
  • ✓ more focus on your added value
  • ✓ co-create the strategy with your clients
For Personal Branding Strategists, Career Coaches, Image Consultants, Web & Social Media Marketers, PRs & Digital PRs, Spokespersons, Talent Agents, etc.

Collaborative

Collaborative

Encourage sharing of new ideas: easily discuss and exchange your views with your collaborators, board and clients!

Lean

lean

Start from sketching out the current state of your Personal Brand in 9 simple steps. Then develop new scenarios and test them!

Actionable

actionable

Activate your promotional tactics focusing only on what is really relevant. Pinpoint what you have to improve on and go for it!

Discover the 9 blocks

Identity

Who You Are

Identity

What makes you unique, makes you successful.
Stand above!

Offering

What You Give

Offering

Your services, but also your talents, soft & hard skills.
Whatever produces value!

Reasons to believe

Why You Are Credible

Reasons to believe

People don't believe in fairytales anymore, they also want facts.
Show they can trust you!

Key Benefits

What Benefits

Benefits

People sign for your Offering when they get your value.
What's in it for them?

Positioning

Why You

Positioning

What is the distinctive element that makes you different and appealing?
Stand apart!

Reasons to believe

How They Know You

Communication

If they don't know you then you don't exist.
Raise your voice!

Audience

Who Needs To Know

Audience

Customers, influencers and their communities...
They are the real stars!

Results

What You Get

Results

Visibility, respect, distinction, market share, advocacy, etc.
It's your reward for it!

Key Investments

What You Need

Investments

Branding needs action, money, time and resources.
Let's get practical!

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